selected works

The Beauty Of A Second for Montblanc Save A Friend for Avis Blood Donation Ode To Quality - TV Spots for Chrysler
The Beauty Of A Second for Montblanc A Virtual Minefield Ode To Quality, Tv Spots for Chrysler
 
Save It for ING Direct Facebook Maps for Facebook Tide Toss for Tide Detergent
Save It for ING Direct Facebook Maps for Facebook Tide Toss for Tide Detergent
awards
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Branded Content &
  • Direct Lions
  • Cyber Lions
  • Promo & Activation
  • PR Lions
  • Direct Lions
  • Promo & Activation
  • Entertainment
  • - Gold
  • - Silver
  • - Silver
  • - Bronze
  • - Bronze
  • - Bronze
  • - Gold
  • One Show Entertainment 2012
  • One Show Interactive 2012
  • Eurobest 2012
  • Eurobest 2012
  • Eurobest 2012
  • Eurobest 2012
  • Eurobest 2012
  • Best Brand Channel
  • Craft / Typography
  • Direct
  • Branded Content
  • Cyber
  • PR
  • Non-Corporate
  • - Gold
  • - Gold
  • - Gold
  • - Gold
  • - Silver
  • - Silver
  • - Silver
  • Eurobest 2012
  • Eurobest 2012
  • YG Awards 2012
  • YG Awards 2012
  • YG Awards 2012
  • YG Awards 2012
  • LIA 2012
  • Direct
  • PR
  • Content And Engagement
  • Branded Content
  • Content
  • Best Use Of Content
  • Online Film/Branded Content
  • - Bronze
  • - Bronze
  • - Gold
  • - Silver
  • - Silver
  • - Bronze
  • - Bronze
  • Eurobest 2011
  • Eurobest 2011
  • Best Use of Social Media
  • Non-Corporate
  • - Bronze
  • - Bronze



The Beauty Of A Second - Montblanc

Client type:
Luxury Goods Manifacturer
 
The Campaign:
The Beauty of a Second is a one-second short film contest, hosted by Wim Wenders and Montblanc, in tribute to the man who invented the chronograph, Nicolas Rieussec. An exploration of presision and art – a homage to capturing the smallest fragments of time.

People were asked to submit one second-long videos. From the submissions, we created 60 second compilations of the best videos from each round. These were published on vimeo and youtube. The content created received millions of views, helping us get even more people to submit seconds to the competition. This made it more successful than we could have ever imagined.


Cannes 2012 Branded Content & Entertainment Gran Prix Jury:
"In a very close vote, Chipotle was awarded the top Lion, know as the Grand Prix, over some stiff competition, such as Montblanc International’s 'The Beauty of a Second' by Leo Burnett Milan..."
- sharethrough.com

More info:
Call To Action Video:
vimeo.com/31604545

Watch the viral videos here:
1st round - vimeo.com/32071937
2nd round - vimeo.com/33978304
3rd round - vimeo.com/36897783
4th round - vimeo.com/39489909

Visit the website:
http://www.montblanc-onesecond.com

Awards:

Direct Link:
http://www.andremarkus.com/#thebeautyofasecond
Save The Life - Avis Blood Bank

Client type:
Blood Bank
 
The Campaign:
Save the life is an online interactive experience to get young people to donate blood.

A friend needs your blood. Will you help?

In this interactive and customizeable facebook viral video, users see a friend in need, through the friend’s own eyes. Users have to take a stand, share by making their own video, and thus spreading the Avis message. Would you save your friend?

Website URL:
http://www.salvaglilavita.it (in italian)




Awards:
  • Eurobest 2011
  • Eurobest 2011
  • - Bronze
  • - Bronze


Direct Link:
http://www.andremarkus.com/#avis
Ode To Quality - TV Spots - for Chrysler Worldwide

Client type:
Automobile
 
The Campaign:
When Quality Turns Into Beauty - This Is Luxury. This Is What We Do.

2 worldwide TV spots for Chrysler from the Ode To Quality Campaign



Direct Link:
http://www.andremarkus.com/#chrysler
ING Direct - SaveIt

Client type:
Online bank / Fictional Case
 
The Campaign:
It's a digital money saver.
When you want to buy something, but you know you don't have the necessary money in your account to buy it, or you know your monthly budget won't cut it, SaveIt becomes the answer to acquiring the things you need without you having to reach for your debit card.

Scan the barcode of the product, or punch in the price of the object with the smart phone application.

Money is now taken from your regular account to a virtual savings account each month until you have enough money to buy the product.


Awards:
- 8-Ball (8.5 out of 10) in the Leo Burnett Worldwide quarterly internal awards, GPC

Direct Link:
http://www.andremarkus.com/#saveit
Facebook Maps - Facebook

Client type:
The world's largets social media site / Fictional Case
 
The Campaign:
Facebook wants their site to contain more opportunities for brands to connect with the users without ruining the site with traditional ads. The solution has to be a part of the sphere, to add instead of leach. That is why we created an idea for how you can experience brands and their special offers, in your vicinity, with Facebook Maps.
Our insight:
Brands like to have events, to engage and give something to people, and at the same time give people a deeper experience of the brand. But events cost money to promote. And, when the promotion costs a lot, the events suffer.
Our vision:
Facebook knows where people are. We bring smart phones, or sit by computers with traceable IP-addresses. What if we could make maps of everything going on in your vicinity, so that some free fun with a brand you like is just a click away.
Idea:
Imagine the ad-unit is just a map. That can be clicked to explore brand events around your location. Use the slider to check the coming days as well.
Examples:
Take an IKEA pop up restaurant for example, which tends to be very popular, but does not appear very often. They want people to come, so they pay to be in the Facebook map. Since they are a big brand, they have to pay a certain sum, based on how many fans they have on Facebook. Take Rockey’s bike shop for example, which is very popular, but on a whole different scale. They host an event where they serve free drinks and free bike tunings. So, they pay to be in that map. But they only have 830 fans, so they have to pay a significantly smaller sum to be in that map.
Enter the map:
Here you can toggle between the brands you like, and ALL the brands that have paid the fee to be in that map. One criteria: The event has to be of value to users, not just product demonstration without a concept. If we make this platform, we create a whole new competitive field of engaging people.

Facebook Maps

More info:
Why is this awesome?
- It could revolutionize how brands do small events.
- People get to know new brands: Even brands you don’t like will appear in your vicinity, and if they sound like fun – you’ll go and get to know them.
- You attend stuff that will take you by surprise. Facebook and brands become more important enablers of fun in people’s lives.
- Spreads automatically: People attend more brand events (appears in news feed), but the “app” it self is totally passive if you choose not to use it. (Not intrusive, yet viral)

The idea of this is to make brands contribute more, and not just online. Brands are spending A LOT of resources on the web. But as we all know; the real fun happens outside in real life. Let’s go online to match people with brands offline. It’s the best way.

Direct Link:
http://www.andremarkus.com/#facebook

Tide Toss - Tide Detergent

Client type:
Detergent
 
The Campaign:
Tide is a strong detergent, which claims to handle all type of stains. Tide Toss is a product demonstration idea about getting dirty in a social dream event, where no cloth leaves without a stain.


Direct Link:
http://www.andremarkus.com/#tide
A Virtual Minefield - Norwegian People's Aid

Client type:
Humanitarian Organization
 
The Campaign:
In some parts of the world, people have to live in the fear of stepping on landmines every day. We wanted to bring this reality to people who have a hard time understanding how omnious this threat can be, in an interactive and real sense.


Awards:
Creativity Annual Awards 2009:
- Winner - Cross Platform Campaign
- Winner – Web Games & Entertainment
- Winner – Mobile Device, Advertising
Young guns of the month:
- Runner up - march 2009
Gullkalven 2009:
- Gold - Integrated Campaign
- Gold -Direct marketing
- Gold - Stand/Event
- Silver - Webcampaign
- Bronze - AD Copywriting
- Bronze - Viral campaign
- Bronze - Product design
Gulltaggen 2009:
- In-book – Student category

Direct Link:
http://www.andremarkus.com/#minefield
WELL, HELLO

we are two creatives currently living and working in milano, for leo burnett.

Our team consists of André Gidoin and Markus Johansson. Gidoin (24) is the french looking art director, and Markus(27) is the swedish looking copywriter. Both graduates from Westerdals School Of Communication (Norway) in 2009.

We are not that picky about platform, but we like to create to engage. We always set out to make ads you would want to watch or experience again. We want to make ads you would likely encounter more than one time, that are strong enough to have their own lives through several media.

We don't really believe there is a difference between work and private life, allthough we really enjoy the norm at times.

Give us a call or send us a mail.

contact@andremarkus.com
 

Markus Ivan Johansson André Gidoin
Copywriter Art Director
Download Vcard for Markus Download Vcard for André
Facebook twitter Mail Mail Facebook twitter Mail Mail