selected works

The Beauty Of A Second for Montblanc World Humanitarian Day 2013 for The United Nations Wheel Of Life Short Film for The Makerie Studio
The Beauty Of A Second for Montblanc The World Needs More Wheel Of Life
 
The World Needs More Animations for The United Nations Save A Friend for Avis Blood Donation Ode To Quality - TV Spots for Chrysler
The World Needs More Call To Action Animations Save A Friend Ode To Quality, Tv Spots for Chrysler
awards
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Cannes Lions 2012
  • Branded Content &
  • Direct Lions
  • Cyber Lions
  • Promo & Activation
  • PR Lions
  • Direct Lions
  • Promo & Activation
  • Entertainment
  • - Gold
  • - Silver
  • - Silver
  • - Bronze
  • - Bronze
  • - Bronze
  • - Gold
  • One Show Entertainment 2012
  • One Show Interactive 2012
  • Eurobest 2012
  • Eurobest 2012
  • Eurobest 2012
  • Eurobest 2012
  • Eurobest 2012
  • Best Brand Channel
  • Craft / Typography
  • Direct
  • Branded Content
  • Cyber
  • PR
  • Non-Corporate
  • - Gold
  • - Gold
  • - Gold
  • - Gold
  • - Silver
  • - Silver
  • - Silver
  • Eurobest 2012
  • Eurobest 2012
  • YG Awards 2012
  • YG Awards 2012
  • YG Awards 2012
  • YG Awards 2012
  • LIA 2012
  • Direct
  • PR
  • Content And Engagement
  • Branded Content
  • Content
  • Best Use Of Content
  • Online Film/Branded Content
  • - Bronze
  • - Bronze
  • - Gold
  • - Silver
  • - Silver
  • - Bronze
  • - Bronze
  • Eurobest 2011
  • Eurobest 2011
  • Best Use of Social Media
  • Non-Corporate
  • - Bronze
  • - Bronze



The Beauty Of A Second - Montblanc

Client type:
Luxury Goods Manifacturer
 
The Campaign:
The Beauty of a Second is a one-second short film contest, hosted by Wim Wenders and Montblanc, in tribute to the man who invented the chronograph, Nicolas Rieussec. An exploration of presision and art – a homage to capturing the smallest fragments of time.

People were asked to submit one second-long videos. From the submissions, we created 60 second compilations of the best videos from each round. These were published on vimeo and youtube. The content created received millions of views, helping us get even more people to submit seconds to the competition. This made it more successful than we could have ever imagined.


Cannes 2012 Branded Content & Entertainment Gran Prix Jury:
"In a very close vote, Chipotle was awarded the top Lion, know as the Grand Prix, over some stiff competition, such as Montblanc International’s 'The Beauty of a Second' by Leo Burnett Milan..."
- sharethrough.com

More info:
Call To Action Video:
vimeo.com/31604545

Watch the viral videos here:
1st round - vimeo.com/32071937
2nd round - vimeo.com/33978304
3rd round - vimeo.com/36897783
4th round - vimeo.com/39489909

Visit the website:
http://www.montblanc-onesecond.com

Awards:

Direct Link:
http://www.andremarkus.com/#thebeautyofasecond

World Humanitarian Day 2013 - #TheWorldNeedsMore

Client type:
United Nations
 
The Campaign:
Share A Word. Make It A Reality
World Humanitarian Day falls on 19 August, the day in 2003 when 22 aid workers were killed in a bombing at the UN headquarters in Baghdad. It's a day to commemorate all people who have lost their lives in humanitarian service and to celebrate the spirit of people helping people that motivates this work. This year the The World Needs More campaign was launched in support of World Humanitarian Day to raise much-needed funds to continue the effort to help others.


More info:
Visit the website:
http://worldhumanitarianday.org/

Direct Link:
http://www.andremarkus.com/#WHD2013

Wheel Of Life

Client:
The Makerie Studio & Sarah Laird & Good Co
 
The Campaign:
Promo & Direct Short Film, Directed by André Gidoin
Paper is one of the most versatile and beautiful mediums available to makers, able to create and reproduce entire worlds at the cut of a blade. After years of experience perfecting this craft, The Makerie Studio teamed up with Director André Gidoin to magically bring one of these worlds to life, by creating and filming a hand made paper Zoetrope.

A zoetrope is a device that produces the illusion of motion from a rapid succession of static pictures. Often referred to as the Wheel Of Life, we were inspired to tell the story of one zoetrope in particular, that one night came to life.

All filmed in camera, the horses on the carousel are spaced to spin in sync with the camera’s frame rate to create the illusion of motion. Each horse is carefully studied to follow the one before it, so that once at speed they appear to be galloping.

The zoetrope was filmed surrounded by a multitude of smaller carousels, all hand made for The Makerie Studio’s New York launch.


More info:
Visit the website:
http://www.themakeriestudio.com/Wheel-of-Life

Direct Link:
http://www.andremarkus.com/#WheelOfLife

Share A Word. Make It A Reality - #TheWorldNeedsMore

Client:
The United Nations
 
The Campaign:
We teamed up with The Mill London to make 3 call to action animations for the World Humanitarian Day 2013 campaign. Tell us what the world needs more of on twitter: #theworldneedsmore #yourword

The UN asked us to generate essential funding for humanitarian aid. When people want to help disaster victims, often the only resource they can give are their words. Our solution: turn those words into action. ‘The World Needs More’ is a first of its kind marketplace for words. Brands and individuals sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a % of the sponsored amount is unlocked. The more words shared, the more money is donated.





More info:
Visit the website:
http://worldhumanitarianday.org/

Direct Link:
http://www.andremarkus.com/#TWNM

Save The Life - Avis Blood Bank

Client type:
Blood Bank
 
The Campaign:
Save the life is an online interactive experience to get young people to donate blood.

A friend needs your blood. Will you help?

In this interactive and customizeable facebook viral video, users see a friend in need, through the friend’s own eyes. Users have to take a stand, share by making their own video, and thus spreading the Avis message. Would you save your friend?

Website URL:
http://www.salvaglilavita.it (in italian)




Awards:
  • Eurobest 2011
  • Eurobest 2011
  • - Bronze
  • - Bronze


Direct Link:
http://www.andremarkus.com/#avis

Ode To Quality - TV Spots - for Chrysler Worldwide

Client type:
Automobile
 
The Campaign:
When Quality Turns Into Beauty - This Is Luxury. This Is What We Do.

2 worldwide TV spots for Chrysler from the Ode To Quality Campaign



Direct Link:
http://www.andremarkus.com/#chrysler

WELL, HELLO

(May 16th 2014) André has a new Portfolio/Website: http://www.andregidoin.com





we are two creatives currently living and working in milano, for leo burnett. I'm André, Senior Art Director at Leo Burnett New York.

Our team consists of André Gidoin and Markus Johansson. Gidoin (24) is the french looking art director, and Markus(27) is the swedish looking copywriter. Both graduates from Westerdals School Of Communication (Norway) in 2009.

We are I am not that picky about platform, but we I like to create to engage. We I always set out to make campaigns you would want to watch or experience again. We I always aim to tell stories that are strong enough to live their own lives through several media.

Give us me a call or send us me a mail.

contact@andremarkus.com
 

André Gidoin
Art Director
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